![]() ![]() If the host recommends a product during the chat, a link can pop up on the screen to take viewers to a Mini Program where they can buy the product using WeChat Pay. Tencent Meetings is a Zoom-like teleconference service while mini programs are like apps on Apple's iOS and Google's Android operating systems but less data intensive and run within WeChat.Īn integration would allow, for example, a podcast host to conduct an interview on Meetings and livestream it on Channels. ![]() Tencent has been integrating many of its products, ranging from Tencent Meetings to WeChat Mini Program, with Channels to help creators livestream content just like the U.S. ByteDance does not publicly disclosee official GMV numbers. Gross merchandise value (GMV) from livestreaming e-commerce, where telegenic personalities hawk goods online in real time, jumped more than 800% on Channels, the company said.Ī LatePost report says Channels' daily transactions from livestreamed sales pitches reached more than 100 million yuan ($15 million) in September 2022 for the first time, indicating an annual rate of about 36 billion yuan.īut Douyin was already aiming to bring its GMV to over 1 trillion yuan ($155 billion) in 2021, a six-fold jump from 2020 levels, sources said at the time. The total number of views on Channels surged more than three-fold last year, Tencent said this week as it revealed its latest growth figures for the platform.ĭaily active creators and video uploads more than doubled. The two-year old platform has been a bright spot for Tencent in an otherwise dismal 2022 when revenue for its other products, such as games and payment services, were slammed by tighter gaming regulations and strict COVID-19 curbs. Two sources familiar with Tencent said the importance of Channels has been repeatedly communicated within the company. WeChat Pay became the second-biggest player in China's mobile payment market within a year of its 2013 launch, behind Alipay which is owned by Jack Ma-founded Ant Group. But it is also going to be difficult," said Liao Xuhua, a senior analyst at research firm Analysys. "Tencent hopes it can turn Channels into the next WeChat Pay. Tencent Holdings Ltd (0700.HK) has tapped other entertainers too like Taiwan's Jay Chou and Irish boy band Westlife for livestreamed concerts and, according to a source, has set up a team to build a community of content creators as it seeks to challenge the dominance of ByteDance, the owner of TikTok and Douyin, and Kuaishou in the short-video business. The show is just one of many events held by WeChat owner Tencent to promote the app's short-video platform - described by the tech giant's founder Pony Ma as " the hope of the company". HONG KONG, Jan 13 (Reuters) - On a hot summer's day last year, the 90's boy band Backstreet Boys clambered on to a stage in Pennsylvania and belted out hits as 44 million viewers tuned in from thousands of miles away for the online concert hosted by China's WeChat Channels. ![]()
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